The Charm Between Square Inches

Wearing a round watch, it’s time to change a square watch to embellish your life. A square watch has a precise shape, simple and smooth lines, natural low-key arcs and harmonious geometric elements. Better highlight elegance. Today, the Watch House recommends three square watches for everyone to enjoy the charm between square inches.

Jaeger-LeCoultre flip watch series 2458422


Watch model: 2458422
Domestic public price: 67000
Watch diameter: 42.9X25.5 mm
Movement type: automatic
Movement model: Cal.854A / 2
Power reserve: 42 hours
Case material: Stainless steel
Water resistance: 50 meters
Watch details:

Watch model: W5200026
Domestic public price: 61500
Watch diameter: 40.85×31 mm
Movement type: automatic
Movement model: Cal.049
Power reserve: 42 hours
Case material: Stainless steel / 18k rose gold
Water resistance: 30 meters
Watch details: Watch House (Josanne)


Interview With Daniel Boll, Global Chief Operating Officer Of Watch House. Mr. Elios

We had the honor to interview Daniel during the Baselworld 2014. Mr. Daniel Alioth is an innovative manager who is good at responding quickly to changing dynamic markets, analyzing key business drivers and formulating development strategies to increase corporate profits. Daniel. Mr. Elios joined Ball Watch Company SA in 2006 as an operations and marketing manager responsible for the company’s operations and sales. He started to serve as the chief operating officer of Boer table in 2011 and joined the board of directors of Boer table in 2012 as a director. Daniel. Mr. Elios has eight languages ​​and has worked in the banking and media industries. He has accumulated extensive financial and sales experience.

Watch House: As you can see from your resume, you joined Boer Watch Company in 2006 and have been responsible for the operation and sales. So, as far as you are concerned, today’s watch sales market is compared with 7-8 years ago. Are there any similarities?

Daniel. Elios: We have been improving our timepieces. This is very different from other brands. Some brands may be slightly changed, but as for us, there will be subversive new products launched every year? For example, we have obvious innovations in appearance and function.

Watch House: In this era, what do you think is the key to the success of watch brands?

Daniel. Elios: We think there are three important points. The first is the design aspect, which must not stop at the moment. The second aspect is the function. We also have continuous improvements and improvements. Another important point is that we have a clear price positioning in the market.

 From the point of view of the Bol brand itself, there are two very important designs. The first is a Margary designer. He is currently helping us design the appearance of the Bol BMW watch. There will also be new styles for everyone this year. meet. The other is our technical director, who is constantly developing new watch technology every year. So the brand owns these two geniuses now, which is destined that our Bol watches will definitely make new progress every year.

Watch House: As far as we know, before the BMW BMW watch was just placed a BMW logo on the disk, will there be more forms of cooperation in future products, or cooperation with other brands?

Daniel. Elios: We will not cooperate with other auto brands at the moment. The reason why we choose BMW is because its continuously innovative brand concept is similar to ours. As for the development of new products, this year we will cooperate with BMW’s Together, the M series creates a new watch.

Watch House: What do you think is the biggest selling point of Bohr watches?

Daniel. Elios: In addition to the well-known luminous function, we have been developing other forms of watches. Like this year, we also launched the first annual calendar watch, which is also a sign of the brand’s shift to functional direction. After all, luminous is just the top of the appearance. of. In addition, the price of watches this year is positioned as mid-range, so the price / performance ratio is also very high.

Watch House: Are you satisfied with the performance of Bol Watch in the Chinese market last year, how do you evaluate the Chinese watch market, how is it significantly different from other local markets?

Daniel. Elios: Because of the brands we have identified in the top ten observatories in Switzerland, this is the result of the brand’s efforts so far last year. Such affirmation is also very important for Ball. Since entering the Chinese market, with the help of the majority of media, the Ball brand has gradually gained greater and greater popularity in China, which has also increased the sales of watches. China is currently the largest market for brands in Asia, but as a global perspective, our market size in the Americas and other countries is also very large. Because Ball is an American brand, but it is made in Switzerland, it will be better in terms of influence and other aspects in the United States. The Chinese market is currently a little short of what we expected, so we will not take it lightly.

Home of Watches: At present, we rarely see that Bol has a large market activity in China, or is it a spokesperson for China?

Daniel. Elios: Because in the past few years we have also held some small press conferences in China, maybe just because the scale is relatively small, not everyone has noticed that this year we will also hold events in China, compared to previous scale conference Bigger, but time is yet to be determined. Everyone knows that we are all celebrities who are sports-oriented and challenge extremes. Of course, if we can find the right candidate in China, we are also very happy to cooperate with him.

Watch House: Will Boer watch have new actions in the new year and what surprises will consumers bring?

Daniel. Elios: We will have a big surprise this year, which is antimagnetic. Some new anti-magnetic watches will meet you this year. Because we have just obtained a patent on anti-magnetic technology, so far this is still a secret. At present, our technical director and design director have teamed up to design a new antimagnetic watch. The current market pricing is about 30,000 yuan.


Fashion Halo – Qin Lan And Bao Qilai

The well-known actress Qin Lan wore a Bucherer-Bettich Princess watch at the China Fashion Power List Awards. She is fashionable, dazzling, charming, and has a great temperament. She perfectly matches the Bai Di Shi series.
Qin Lan wears the Bucherer-Bertrand Princess watch to attend the fashion power awards ceremony

Fun fashion
   A few days ago, the famous actress Ms. Qin Lan wore the White Watch Princess watch at the award ceremony of the China Fashion Power List and won the ‘Fashion Artist of the Year’. From ignorant and tender to gentle and pleasant, after ten years of transformation, her fashion taste has become a vane that everyone is eager to imitate. The Bucherer-Bethys Princess watch on Ms. Qin Lan’s wrist is not only her interpretation of fashion, but also an interpretation of the beauty of women.
British Princess
   The 18K rose gold interlaced hollow case of the Bettich Princess watch, such as the aura blooming noble and dazzling; the polished rose gold and stainless steel two-tone strap continue the pleasing gloss contrast; the elegant dial is decorated with simple magnificent details For the embellishment, the rose gold scales and the Roman numerals are slightly dazzling; the design of the crown and the halo design of the case echo the meticulous details; the jewellery craftsmen are skilled, and the timepieces from their pens not only follow the magnificent aesthetics, they are worn in jade More comfortable fit on the wrist.
Bettich Princess technical specifications

Model: 00.10520.07.26.21
Movement: CFB 1855 quartz movement
Function: hours, minutes
Case: Stainless steel with 18K rose gold, anti-reflective curved sapphire crystal, diameter 25 mm, thickness 6.96 mm, water-resistant 30 meters
Chain: stainless steel with 18K rose gold
Price: 38000

Model: 00.10520.08.26.21
Movement: CFB 1855 quartz movement
Function: hours, minutes
Case: Stainless steel, anti-reflective curved sapphire crystal, diameter 25 mm, thickness 6.96 mm, water resistance 30 meters
Chain strap: stainless steel, stainless steel folding buckle
Price: 16800


8 Seconds To Watch The Video Walk Into The Second Asian Haute Horlogerie Exhibition ‘clocks And Miracles’

The report team in front of the Watch House arrived in Hong Kong as scheduled and entered the exhibition area this morning. New timepieces from the world’s top watchmaking brands have once again gathered in Xiangjiang, creating a unique artistic feast with fascinating exhibition forms and deep connotations of heritage and culture. The four-day exhibition is bound to present a dizzying array of sensory experiences for watch collectors and enthusiasts from the Asia-Pacific region.

 Watch House reports the live broadcast of ‘Watches & Wonders’ Asia’s Fine Watch Fair on its official WeChat, and shares first-hand resources of watch fair!

 In the next time, the Watch House will show you the participating brands of the “Watches and Miracles” Asia’s Fine Watch Fair.

 In the next time, the Watch House will show you the participating brands of the “Watches and Miracles” Asia’s Fine Watch Fair.
Take a look at the wonderful beautiful video from our lovely front report:
1. Roger Dubuis Related Videos:
(1) Roger Dubuis Booth
During the event, the Watch House will provide exquisite prize draws for everyone. We will draw three lucky netizens from the table friends who successfully participated in the event to get the beautiful gifts provided by the Watch House. The gift distribution process is randomly selected!

   Visitors can explore the latest collections from thirteen fine watch brands, including A. Lange & Söhne, Audemars Piguet, Baume & Mercier, Cartier, IWC, Jaeger-LeCoultre, Montblanc, Officine Panerai, Piaget, Richard Mille, Roger Dubuis , Vacheron Constantin, Van Cleef & Arpels, a total of thirteen brands.
Asia Pacific, Australia, Hong Kong, Indonesia, South Korea, Macau, China, Malaysia, Philippines, Singapore, Taiwan, Thailand, Vietnam.

Date: September 30 (Tuesday) to October 2 (Thursday)
Exclusive preview: Monday, September 29
Venue: Hong Kong Convention and Exhibition Center


Chopin Ultrathin Automatic Perpetual Calendar Watch

Chopard [1990 Ultra-thin Automatic Perpetual Calendar Watch]
Estimated price: 3000 ~ 5000 USD
Falling Hammer: USD 3400 (about RMB 23188)
Including commission: USD 4080 (about RMB 27825 yuan)
Accessories: belt, 18K gold pin buckle
Size: Caliber 35mm, thickness 7mm
Condition: The shell has normal use marks
Condition: Two-piece polished 18K yellow gold case, shiny silver dial, hands calendar, week calendar and month, small seconds. Caliber 886, 32 stones, Breguet hairspring. The dial, case, and movement are all signed.
[Comment] This watch is the biggest ‘leakage’ in this auction. Ultra-thin, automatic, perpetual calendar, and a small second hand! The watch I wear most of the time is a perpetual calendar, and I especially like the ultra-thin because my wrist is thinner. But no matter whether it is VC, IWC, Blancpain or PP3940, the ultra-thin perpetual calendar second hand is inferior, and I like the watch with the second hand. This Chopin has an appetite for me. At the auction, my style was postponed. When I wanted to press the mouse, the computer screen showed that the last bid was from Hong Kong people. When I saw it, it was the brand of my good friend Mr. Chen. In the principle of ‘friendship first, competition second’, I let go of me. ‘Butcher knife’ on hand.


Franck Muller Seven Days Power Reserve Hollow Watch

The 7 Days Power Reserve series is a collection of complex craftsmanship and innovative mechanical functions. It is undoubtedly a classic work of FRANCK MULLER; the new hollow-out models in this series also include timepiece technology. Of the essence.

 The skeleton series features the Calibre 1700 series movement designed and manufactured by Franck Muller. It is equipped with two barrels and provides 7 days of power to enable the movement to run for a long time. Manually chamfered movement plywood, process Very meticulous and time-consuming, it is an important part to show the fine watchmaking technology.

 After months of research and development, FRANCK MULLER successfully developed the Calibre 1740, a hollowed-out version of the Calibre 1700 movement. The latter is equipped with 25 gems, combining precise mechanical properties and extreme aesthetics. It is like seeing the precise structure of the movement in front of the eyes, and the parts structure is clear , The craftsmanship is extremely delicate, and it shows the top technology level of FRANCK MULLER R & D department.

The seven-day power reserve skeleton watch is available in 18K gold or stainless steel, Cintrée Curvex and round models.

8880 B S6 SQT AC
Movement type: circular manual winding movement, 2 barrels; screw balance, watch factory-made Breguet spring, FM escapement.
Power reserve: 7 days.
Swing frequency: 18,000 times per hour.
Movement size: diameter 31.00mm, thickness 5.00mm.
Number of parts: 213.
Gems: 25.
Movement modification: satin-finished, hand chamfered.
Display: hours, minutes, small seconds at 6 o’clock.
Case: stainless steel.
Case size: 55.40mm long x 39.5mm wide x 13.10mm thick.
Function: Two positions of crown handle.
Strap: Hand-stitched black alligator leather strap.

7042 S6 SQT AC
Movement type: circular manual winding movement, 2 barrels; screw balance, watch factory-made Breguet balance spring, FM escapement system.
Power reserve: 7 days.
Swing frequency: 18,000 times per hour.
Movement size: diameter 31.00mm, thickness 5.00 mm.
Number of parts: 213.
Gems: 25.
Movement modification: satin-finished, hand-chamfered.
Display: hours, minutes, small seconds at 6 o’clock.
Case: stainless steel.
Case dimensions: length 49.1mm x width 42mm x thickness 11.20mm.
Function: Two positions of crown handle.
Strap: Hand-stitched black alligator leather strap.


Father, Son And Brother Brother Zenith’s Immortal Sacrifice Sacred Father Love

Father, for us when we were young, we were still as brothers—he was deep, and the scent of cigarettes at his fingertips brought the most reassuring aroma of tobacco; his rational and powerful arms were as firm as a rock, It is the most reliable shade among whistling bumps. Father, for us as adults, we move like children—he is cute, and the younger generation has grown up, bringing him infinite freshness and surprises every day; he was surprised that he would never grow up with the ‘brother’ who grew up one day Exploring the unknown together, breaking new ground, he will be as excited as ever. This relationship, father and son, or brother, is actually the same. On the occasion of Father’s Day in 2017, the Zenith watch, a legendary Swiss watchmaking model, will condense into the square inch like silk father’s love, flowing in one minute and one second, it is the father’s broad and gradual back, is The child has thick, mature shoulders.

Zenith has a long watchmaking history of more than 150 years. It has always insisted on the independent manufacture of mechanical movements and constantly updated technology. With Swiss top watchmaking craftsmanship, it has created watch-loving treasures that reflect personality and style for watchmakers around the world. Sincerely presenting Father’s Day with three pairs of father and son watches, it is the most sincere gift of legend to thousands of fathers and sons.

Zenith Pilot’s Watch The Everlasting Father’s Love in the Vast Sky

The father is the closest brother to the child. He knows you best and looks like you. He gave you the first toy plane. You play on the grass and are excited for the first time like two children. You are the little plane flying in the vast sky-like love of your father. The child is the father’s smartest and smartest brother. For the first time, he took the risk and stole his father’s locomotive to play cool. Zenith presents its Pilot’s Watch to numerous fathers and sons. Innate noble blood and century-old watch style, show the glory of the glorious era and ambition to conquer the sky. Fluorescent faceted hands not only read clearly, but also add a touch of retro style to the watch. This is the case with Father Love.

Left: The Zenith Pilot Collection TYPE 20 watch, more suitable for father, 48mm, reference price: RMB 59,000
Right: Zenith Pilot Collection TYPE 20 Bronze Watch, more suitable for children, 45mm, reference price: RMB 50,200

Chronomaster flagship watch from Zenith

The father is the child’s most intelligent brother. He seems to know everything and everything, and teaches you countless skills. I remember the first time I took you to play billiards with a club that is not as high as yours, and your father told you ‘be a gentleman in the future’. The child is his father’s latest brother. Accompanying the naughty boy of the past out of the father of today’s starlight, the ultimate and pure. The exquisite craftsmanship of the Zenith Chronomaster flagship series is the perfect expression of extreme pure love, the legendary, world’s most accurate El Primero chronograph movement, which can vibrate 10 times per second, so that the time can be accurate to 1 / 10 seconds, and multiple colors are applied to the three chronograph dials, which are complicated and complicated but simple and straightforward, full of deep love.

Left: The flagship Zenith El Primero 1969 rose gold watch, more suitable for his father, 42mm, reference price RMB 65,800
Right: The flagship Zenith El Primero Happy 1969 watch, more suitable for children, 42mm, reference price RMB 68,900

Zenith Elite Elite Watches Classic Timeless Elegance

Father is the quietest brother, just like a chess game, between the black and white you come and go, words are gentle. For decades, it has always been the pen and white stationery. It has always been a hand-written letter from the postman. The time ticks, the years are old, the father and son’s affection is strong, and it has become a classic, sincere and frank, never leaving. Zenith brings its timepieces and Elite Elite watches to the father, expressing the classic and timeless, elegant and low-key sincerity. This classic watch is true to Zenith’s heritage. It adopts an Elite self-winding movement. The new 39mm ultra-thin case is equipped with a pure and simple curved dial and is equipped with exquisite long hands. It perfectly shows the true essence of Zenith. quality.

Left: The Zenith Elite Classic Classic Three-Piece Rose Gold Watch More Suitable For Father, 39mm, Reference Price RMB 75,800
Right: The Zenith Elite Classic Chronograph, more suitable for children, 42mm, reference price RMB 52,800


Longines Master Series Retrograde Moon Phase Watches Amazing

The retrograde watch was first exposed four years ago. Its exquisite workmanship and innovative technology have won countless praises and praises for Longines, which has a history of more than 170 years. A design that combines technology and aesthetics, and later successfully launched a series of retrograde watches. At the upcoming Basel Watch Fair, Longines launches a new masterpiece series retrograde moon phase watch with a stainless steel case with a size of 41 or 44MM. Sapphire crystal, transparent back cover, waterproof to 30 meters.

 This watch is the Longines L707.2 movement (based on ETA A07L31), 25 stones, a frequency of 8,800 vph and a 48-hour kinetic energy reserve. Features include hours, minutes, retrograde (day of the week, date, small seconds, and 24-hour second time zone) and moon phases. Stainless steel or crocodile leather strap (black / brown).


Explaining The Beauty Of Music Tasting The Parmigiani Tonda Series Watch

Parmigiani launched two tourbillon music watches in 2013. The dial is made with wooden inlay craftsmanship. This is a truly ancient craft. The delicate craftsmanship will The vitality and history of music are condensed into the dial, allowing the integration of two different cultures, music and timepieces. Let’s take a look at these two finely crafted watches and learn about the ancient inlay craftsmanship. The official models of the watch are: PFS251-2007000 (UK version), PFS251-1007000-HA1241 (US version)

   The watch is full of various colors, and the mosaic style makes the watch’s music temperament jump up, which shows that this watchmaking brand with Fleurier as its origin has long supported the modern music culture. The wooden inlaid timepieces not only demonstrate the excellence of watchmaking, but also the infinite creativity of Parmigiani. They express Parmigiani’s devotion to advancing this rare and ancient handicraft: protecting and inheriting traditional arts and crafts always has a place in the Swiss watchmaking industry.

   The 42-mm-diameter dial is rich in content. The wooden-inlaid dial has a heavy American-style guitar. The tourbillon at 6 o’clock becomes an integral part of the guitar and is cleverly designed. The watch uses a manual winding movement inside, and the power reserve display at 12 o’clock is convenient for daily use. The wooden feel of the dial is very strong, making the watch unique.

   In addition to American-style music watches, the British version was also introduced. There is not much change in the appearance of the watch, but the difference in pattern and material. The British flag can be clearly seen on the dial of the British version. The overall color of the watch is blue and platinum. Different styles and the same functions of watches, meaning that music has no borders.

   The making of the dial is iconic. This is the first time Parmigiani has used inlay craftsmanship. Both types of watches are unique and amazing. Mosaic work is a respectable ancient art that is no longer common in life. The process of inlaying is mainly to cut out some inlays on the wooden plane and assemble them to create extremely delicate decorative effects.

   The work of the inlay craftsmen began with the original design of Lintong, and they used a special tool (Rotring drawing pen) to carefully draw each element. This copying work is the basis of the mosaic work, from which the size and contour of each design block can be determined.

  Next, inlay craftsmen reprint ten or more design drawings on paper, and they will use these drawings to cut out different design blocks.

  Once the last block was cut, there seemed to be no more complicated procedures, at which point the craftsmen began to assemble the design block. Although the entire process strictly follows the dimensions, when the block assembly stage is reached, the craftsman may still find very small errors or small eye-catching cracks, so the entire work is ruined. The craftsman must start from scratch and patiently copy and cut again as needed.

  The work of mosaic work must be persistent and accurate, and even the smallest details must be carefully considered, and the overall situation must be kept in mind. Everything is revealed at the last minute because of the results of the mosaic work. At this time, each block is perfectly embedded in its own position and plays its role as part of the whole.

Parmigiani Tonda Tourbillon Tourbillon US version, official model: PFS251-1007000-HA1241

Parmigiani Tonda Tourbillon Tourbillon UK, official model: PFS251-2007000

  Each of the dials crafted with inlaying craftsmanship contains more than 50 pieces of dyed wood, the result of 10 days of hard work. These woods are designed, cut, and assembled to the best of their ability to reach a smooth surface that appears to the naked eye. The watch case is just as wonderful.

Summary: This Parmigiani tourbillon music watch is exquisite in design and creative. The guitar in the dial is closely connected with the wood inlay craftsmanship, which not only allows us to appreciate and pay attention to this ancient craft, but also evokes People have passionate memories of rock music. The British and American versions pay tribute to the two most influential countries in the history of rock music. Friends who love rock music, don’t miss this tourbillon watch with special craftsmanship and super complicated functions.

More watch details:
parmigiani / 28932 /
parmigiani / 28931 /


The Most Dazzling Luxury Collection Jewelry Watch (8)

The most dazzling luxury mankind has always wanted to pursue eternity, and also strives to constantly break the rules and surpass its predecessors. ‘Innovation’ is the most precious DNA. Women’s watches give Swiss watchmakers an opportunity to let their imagination trust. When they sublime watchmaking to the perfect combination of perfect performance and perfect looking, at first glance, you can hardly realize that this is a watch, yes, they are simply top-level “jewels” that swim in time .
1. RolexOyster Perpetual Datejust Royal Pink Oyster Perpetual Datejust Royal Pink (36mm) Rolex Oyster Perpetual Datejust Royal Pink The display function has since rewritten the history of the watch. This year, the design of this watch is even more youthful and fashionable. The most eye-catching part of the noble pink color lies in the somewhat mysterious devil fish skin and rubber combination strap, which has a rich texture and is inlaid with a few more. A sparkling diamond, echoing the striped design of the dial, has some cool neutral power.

2, the ancient spirit of the cute stunner Boucheron ‘Seconde Folle’ Ronde Watch owl watch just wake up from sleep? The cute expression of opening and closing eyes is witty and funny. The whole body is studded with sapphires, rubies, diamonds, and tsavorites, which makes it somewhat proud. The Girard-Perregaux watch factory developed the new GP4000 ‘Seconde Folle’ self-winding mechanical movement exclusively for Boucheron. The second hand in the center of the dial was skillfully moved to the 7 o’clock position, and the hands were moved by a lightweight dial that makes one revolution per minute. To replace.

3. Soaring Skyline Winged Eagle Cartier Le Cirque Animalier de Cartier eagle decorative watch is a veritable world tour. After sailing in Asia last year, the Le Cirque Animalier de Cartier watch series has landed in the Americas this year: Raccoon, Eagle The crocodile has joined the dream team traveling the charming country. This eagle decorative watch, limited edition, 18K yellow gold case, pavé round diamonds, circles in the circle, carved out a truly three-dimensional dial space, and dynamic emerald eyes, black one hundred two-tone enamel painted feathers , Make the eagle’s wings spread more vivid.