Since its founding in 1874, Piaget has consistently maintained the top position in the jewelry watch industry with perfect and excellent quality, and expects its global spokespersons to have a similar temperament, so it has always been very careful about candidates. After a long period of incubation, Gong Li, an internationally renowned movie star, was finally selected as the global spokesperson for his brand.
At the same time, at 2:30 pm on June 21, 2013, Beijing time, Piaget brand and Gong Li held the launch event of Couture precieuse brilliant Huashang high jewelry series. Please adjust your breath below, and I will unveil the veil of this top jewelry event for you.
The press conference is located in Beijing Fashion Design Plaza. The decoration style outside the venue seems to be somewhat inconsistent with the surrounding surrealist artistic atmosphere. However, I realized how interesting it is for the brand to create such a contrasting visual impact.
There were a lot of jewellery enthusiasts and media people at the event. Although the number was large, the atmosphere was really elegant. We can’t hear the loud noise, just hear many whispering but excited praises : WOW or Amaizing!
The gap in the middle of each platform is very large, so that the masses of media and jewelry people can enjoy a sense of happiness with them for a few seconds.
The sofas around the exhibition hall are in European style. The pure white leather looks very shiny, and it matches the black main color of the scene in a coordinated manner.
Couture precieuse dazzling Huashang high jewelry collection is inspired by the exquisite details of couture clothes representing the ultimate masters’ charity, and is hand-made with superb top-level craftsmanship. This series uses black, red and white as the main colors of women’s unique aesthetics, with three major themes of ‘shine lace’ and ‘diamond weaving flower’ and ‘beautiful totem’ shine.
Like the count or dislike the count, I think it is difficult for anyone to resist its luxurious beauty. The square dial is designed as a diamond, and the white dial looks very simple and bright.
This image-shaped necklace really looks like someone put a flower on your slender neck, oh no! It is more shining flowers blooming in your neck. The necklace fits well with the theme of ‘Diamond Weaving’.
Earrings are definitely a master of fashion. So how to choose the right earrings? In fact, the method is very simple. The style hanging down on the picture is more suitable for girls who need to lengthen their facial lines. In contrast, round earrings are more suitable for people who need to become full.
This is the ‘beautiful totem’ theme necklace from the bright Huashang series. Pearl necklaces are widely used by many brands, but Piaget’s creative idea is to put bright and precious stones on the necklace for decoration. While cleverly conceived, there is no lack of elegant texture.
Friends who are familiar with our watch home will certainly be familiar with this watch. That’s right, this watch is the most recent exhibit in the Geneva Watch Fair. The dark blue dial is mysterious and profound. This watch is derived from the theme of ‘Diamond Weaving Flowers’. No effort was spared on the material to create such a watch.
The rings from the same series are very characteristic. The white gold that has been polished into a five-pointed star shape is inlaid with sapphire, and the manufacturing process is amazing to viewers.
This is a watch from the theme of ‘shine lace’. The strap is very characteristic. It seems to be worn on the hand as if it brings several bracelets at the same time to emphasize the sense of layering. I don’t know if this designer is a master who creates illusions. Watch style.
The heart part of the pink gem is striking.
Sorry, I didn’t see the designer in this jewellery exhibition. Otherwise, I really want to ask where the creative inspiration and themes of this watch come from. Friends, do you know?
See? This is a necklace that imitates a ribbon. How can you cleverly shape the flexibility of the ribbon onto precious metals? The Earl did not solve this puzzle, but showed it directly to us and surprised us.
The press conference hall was very spacious and lit the elegant and mysterious atmosphere with small chandeliers and candles. The dining table is well-organized and looks a bit extravagant.
The earl carefully prepared desserts for the guests, delicious and delicate.
After the host came on stage, the atmosphere calmed down. He not only introduced the cultural history and connotation of Piaget brand, but also invited Mr. Mai Zhenjie, CEO of the brand international, to take the stage to speak.
As soon as the CEO came up, he saluted the guests in Chinese ‘Hello’. He said that during his time living in Beijing, he felt that he had become a Chinese. He liked Beijing and hoped that the Earl would have a better development in China in the future. The release of the new collection made him very happy, and I hope to share more Piaget jewelry with a history of 150 years.
After Mr. Mai Zhenjie’s speech was over, in a piece of melodious music, the jewellery models and models traveled throughout the venue so that everyone could better appreciate the beauty of Piaget’s jewelry. Different from the way displayed in the exhibition hall, the models wear high-end jewelry catwalks according to their temperament characteristics, making Piaget jewelry more vivid and charming.
This ‘diamond weaving flower’ comes from the same inspirational theme as the advertising model worn by Gong Li. With the sweetness and elegance of the fan, the designer outlined a design drawing with diamonds, and implemented it into a magnificent masterpiece now displayed in your eyes.
Piaget has never spared no effort in making the world’s finest jewelry and watches for the world. Aesthetically, they are more willing to combine with the artistic level to make compatible, practical and exquisite watches. The press conference specially invited dancers to present a dance to better convey the artistic concept contained in Piaget jewelry.
Salute at the end of the model show.
After the last session, our big man Gong Li appeared. The dark blue mermaid evening dress was wrapped in Gong Li’s exquisite curves. It is not easy to concentrate mature, grandeur, luxury, and elegance on one person, but Gong Li does a good job.
Gong Li and the host communicated with each other in an air-tight manner, which made the atmosphere of the venue very relaxed and harmonious. Gong Li has changed from the former queen of domestic literature and art to the queen of international blockbusters. The storms and persistence along the way have always believed that it is the same as the count, and the common ground of both parties should be always self-confidence and strong aura.
Gong Li drank champagne to celebrate the happy cooperation with Mr. Mai Zhenjie, the CEO of Earl International, Mr. Gu Teng, the president of the Asia-Pacific region, and Murong Tao, the chief executive of China. Afterwards, Mr. Mai Zhenjie said that he personally liked Gong Li very much. She is very similar to the position or temperament of Piaget. Piaget chose Gong Li to be very honored. I look forward to more surprises in the future cooperation.
Interview after the conference.
Summary: There are many ways to feast on your eyes, I hope that the news of the Watch House can make you gain. Whether it’s the people, culture or jewelry in the middle, as long as you have a high understanding and pursuit of elegant life, choosing the earl will surely make you transcend the elegance of the world and lift the aesthetics to a higher level.