Recently, Swiss luxury watchmaker Athens Watch, a leader in watchmaking innovation and invention, has opened a new single-brand boutique in the Nigerian capital Abuja.
On December 10, the boutique officially opened to welcome guests. More than 300 guests, including Dr. Daniel Cavegn, Deputy Head of the Embassy of the Swiss Embassy in Nigeria, attended the opening ceremony. Patrik Hoffmann, CEO of Athens Watch, and Deremi Ajidahun, the local representative of the brand, warmly welcomed the guests.
Patrik Hoffmann said: ‘It is a great honor to open the first single-brand boutique in Africa in Abuja. Athens Watch has many followers and enthusiasts in Nigeria, so we decided to bring the brand experience to local watch connoisseurs. The new boutique will be displayed The unique creation of exclusive timepieces for sale in Athens. ‘
The boutique is located on Gana Street where luxury shops and hotels are spread, covering an area of 50 square meters. It is decorated with wooden furniture and watches are listed in portholes to pay tribute to the watchmaking nautical tradition. This is also the third boutique opened by Athens Watch this year after the Miami Design District and Dubai Mall.
At the Baselworld Watch & Clock Fair this year, Rolex launched the new Oyster Perpetual Date 36, available in eternal rose gold steel (a combination of oyster steel and 18ct eternal rose gold) and gold (Combination of Oystersteel and 18ct yellow gold), each style has a variety of dials to choose from. The new Date 36, with a 36 mm case diameter, has been redesigned with a 3235 mechanical movement.
The new Oyster Perpetual Date 36 is available in different styles. Timeless rose gold steel with white dial, triangular pitted bezel and 18ct pink gold Roman numerals; gold steel with champagne dial, diamond-set hour markers and triangular pitted bezel; gold steel with white mother-of-pearl dial and setting Drill the outer ring.
The oyster-style case of the Date 36 guarantees water resistance to 100 meters (330 feet), a model of solidity and elegance. The middle case is cast from a single piece of solid oystersteel. Rolex watchmakers use the brand’s exclusive tools to tighten the fine pitted bottom cover to seal the case, so only Rolex watchmakers can access the movement.
The winding crown is equipped with a double-lock double waterproof system and is firmly screwed to the case.
Eternity rose gold steel, 18-ct eternity rose gold with triangular pitted outer ring, crown and bracelet middle links, and oyster steel on the case and bracelet sides.
The mirror is made of sapphire and is not easy to scratch. Convex lens at 3 o’clock for easy calendar reading.
Calibre 3235 This movement is equipped with Rolex’s new patented Chronergy escapement. The new escapement is made of nickel-phosphorus, which is not only efficient and reliable, but also immune to magnetic interference. The balance with hairspring is the heart of the watch and is equipped with an optimized blue Parachrom hairspring. This hairspring is made of a unique alloy cast by Rolex. It is not affected by magnetic fields and its shock resistance is ten times higher than that of traditional hairsprings. The last Rolex ring ensures that the hairspring can still maintain regularity at any position. The 3235 movement is equipped with an automatic perpetual winding component, which is wound by a perpetual rotor. The new structure of the barrel and the excellent efficiency of the escapement increase the power reserve of the 3235 movement to about 70 hours.
For more information about the latest Baselworld watch fair 2018, please pay attention to the watch house live feature: